What Can You Learn From Ben and Jerry? (4 Strategies To Explode Your Business!)

Ben & Jerry’s Ice Cream was started in 1978 by childhood friends Ben Cohen and Jerry Greenfield. They started with only $12,000 and now they are selling ice cream all over the world. They are a true American success story.

If you are truly interested in exploding your business, you can learn a lot from Ben and Jerry. Every entrepreneur needs to practice the keys below:

Key #1: In 1977, Ben and Jerry took a $5 course from Penn State to learn how to make ice cream.

Although it was only $5, these two guys understood the importance of learning from others. Surely, they could have learned to make ice cream on their own, but they probably cut their learning curve by 80% after completing the course. A few months later, they started their business and the rest is history.

As a business owner, there is nothing wrong with taking classes to improve your skills. Often times you meet other people you can share ideas with and learn a few new tricks in the process. You should also invest in your marketing education and that’s where VondreWhaley.com can help webinar training, products, and tools.

Key #2: Ben and Jerry gave away free cone samples and promoted movies to draw people to their business.

The two business partners would often host movie festivals by projecting movies on the outside wall of their business. This was an awesome business strategy because people would come watch the free movies and buy ice cream.

They also sponsored days when they would give away free ice cream. After sampling their product, people came back to pay for more.

As an entrepreneur, you have to utilize strategies to bring people to your business. Giving away free samples, reports, videos, and audios are great ways to build your business, but most people do it all wrong. They forget that successful businesses are based on helping people and building relationships.

Key #3: Ben and Jerry realized they were in a highly competitive industry, so they carved out their own little niche by introducing unique flavors like Cherry Garcia® ice cream and Peanut Butter Truffle™.
These two friends understood that being different is profitable. When people tasted their awesome flavored ice cream, they became raving fans. If they wanted one of those crazy flavors, the only place they can get them is Ben and Jerry’s Ice Cream.

How can you make your current business different?

Think about it….

If it works for ice cream, it will work for any business. If you develop your own unique brand that people can’t get anywhere else, they will always come back to you for more.

Key #4: They listened to their customers and started selling their flavors by the pint!

Their customers wanted more than just a cone. They wanted a whole pint and Ben and Jerry listened. Because they were responsive to their customer base, they are distributing unique ice cream flavors through supermarkets, grocery stores, convenience stores, franchised Ben & Jerry’s scoop shops, restaurants and other venues.

You can become profitable by listening to your customers, so give them opportunities to make suggestions to improve your business.

These four keys from Ben and Jerry’s Ice Cream can explode your business if you develop an action plan to implement these strategies. You’ll definitely see the results in your profits!